AI lead scoring

At Cashcrown, we build scoring on your CRM data using a classifier with an explainable score and justification per lead. PII is masked before entering the model, and the model itself runs through an LLM router that selects the appropriate computational power for the query's complexity. The output is a structured priority (A/B/C) plus a list of signals—not a black box.

We integrate with CRM or spreadsheets via API or n8n; sensitive data is processed locally. Human-oversight is constant: the system suggests the order, but the salesperson decides on contact.

How much does this service cost, and when does it pay off?#

We work in tiers based on lead volume and integration scope. A typical pilot on a limited dataset lets you verify classification accuracy before committing to a full rollout. When sales focuses time on A/B leads instead of reviewing everything sequentially, the payoff is measurable in weeks. You can calculate the exact ROI using our ROI calculator; we don’t provide upfront pricing because costs depend on the actual scope.

Does it integrate with our systems and comply with GDPR?#

Yes. We connect to your CRM or data export via a controlled link; PII is masked before the model processes it, and unnecessary personal data never reaches the cloud. Scoring doesn’t use protected characteristics; GDPR and AI Act compliance is designed in from the start, including DPIA documentation if required.

Where do we start?#

With a review of your current CRM data and ICP definition. We build a pilot on historical leads with verifiable outcomes so you can assess classification accuracy before full deployment. More on our approach: how to choose your first process.